One avenue few up and coming music artists may not be aware of is crowd funding. Crowd funding is an under utilized means of achieving and maintaining a fan base, while helping an artist in a given endeavor. Being that I have a company assisting artists, several requests pour in from artists requesting production, recording, or distribution assistance. Many other individuals from other industries outside of entertainment have requested advice and assistance in jump starting their career dreams.
Crowd funding sources such as Kickstarter offers advantages over other investment avenues. Although a company or individual may not be able to receive as large an influx of cash or capital super quickly, a distinct options exist within crowd funding options. Artists can build up income while building an a loyal fan base who will support the artist. If an artist bring in enough support that could be a substantial earning to assist the artist whether it is production, recording, or distribution.
Even some major celebrities are using crowd funding as a source to produce their projects. James Franco, Zach Braff, among others are using crowd funding to produce indie projects or projects that Hollywood is not willing to produce or distribute.
With options available from the lower cost of technology necessary to produce great content, crowd funding sources, iTunes and other distribution options, smaller lesser known artists of various entertainment backgrounds can get their content and talent to the public while building a loyal, generous fan base.
Crowd funding can also assist in marketing the project. If say a few thousand people volunteered to give money for a project they support, these same individuals could provide easy word of mouth marketing to get the project known.
An inspiring story of crowd funding use is the Aury Moore Band. After the tragic death of the band’s producer. The group invited a singer-songwriter they knew for marketing assistance. The singer-songwriter suggested crowed funding to help the band. After the band did some research on their own they raised over $20,000 on Kickstarter from Pre-release to distribution of the CD. The band used creativity to give various incentives to their backers.
As more artists and entertainers use crowd funding they may be able to pursue their career dreams without the constant need for traditional investment backing.
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